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Channel: Corporate Social & Digital StrategyCorporate Social & Digital Strategy » Category » Retail
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Social Media & Retail Marketing

Social media has now matured enough were retail companies can now learn from the early adopters and build a social strategy that is founded on their overall business goals and objectives.

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How Social Media Affects the Consumer’s Decision to Buy

Google recently came out with some research called Zero Moment of Truth that very clearly and convincingly lays out the business case for social media and how it impacts the …

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